Southern Hogspitality reached out to create a logo and brand assets for their newly launched barbecue catering business. They wanted a down-to-earth logo that conveyed their motto: Western Hospitality, Southern Roots.

I wanted the logo to feel as home-grown as their business (without being too kitschy). I paired a vintage-inspired custom illustration with clean, approachable typefaces that would stand stand out on their catering truck and packaging.

We kept the colors true to BBQ and let the meat do all of the talking.